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Become a Dealer

Çilek Family

Operating 444 outlets scattered over 66 countries in 5 continents, Çilek has built its franchise system in compliance with international franchising principles. For Çilek, the key factor in becoming the leader brand in baby, kids and teens furniture and spreading all around the world is having entrepreneur, dynamic, hardworking and experienced dealers.

We invite you to invest in a Çilek Concept Store, which is a respectable and profitable business model, and thus become a member of Çilek Family.


Why Çilek?

  • The best-known and most favorite brand of Turkey in baby, kids and teens rooms.
  • The first brand to create and specialize in the concept of ‘’Teens Room’’.
  • 30 years of experience in the furniture industry.
  • A wide range of products with different design and price options.
  • A sense of quality and safety certified by international certificates.
  • International experience with 444 outlets in 66 countries.
  • An expert marketing and sales team.


For detailed information, please visit the “Corporate” page.



Services offered by Çilek to Applicant Entrepreneurs


Location Selection

Expert and experienced sales and architecture team of Çilek helps you choose the most suitable and profitable location, taking criteria such as rental/performance, traffic, visibility, competition into account.


Free Architectural Project Design and Turn-Key Stores

The location you choose is reviewed by the architecture team to design an architectural project free of charge. The project is closely followed up during construction again by the architecture team of Çilek. All details are put into practice in accordance with the principles of Çilek Concept Store. If you like, your Çilek store is delivered on Turn-Key basis, being ready to operate.


Çilek Concept Store

All Çilek stores around the world are at the same level of quality in compliance with the standards of Concept Store. The characteristics features of all Çilek stores are colorful accessories that complement a real room atmosphere, curved partition walls, special selling spaces as well as the “spots” that symbolize Çilek worldwide. .









Download our franchising kit

Expert Regional Managers

Expert regional managers regularly visit you for the purpose of informing you about new products and campaigns and hearing your suggestions and problems and thus creating solutions. You can get professional help from our regional managers, who serve only in your region and know your city very well, in many subjects from stock planning to display management.



Marketing and Promotional Materials

Çilek quickly delivers printed materials such as catalogues, brochures, price lists and posters that introduce products and services and serve as a guide for customers as well as promotional materials to your store.



Location-Specific Product Mix

Experienced product management team of Çilek determines the most suitable product mix depending on the social, economic and demographical structure of the region where your store is located. Thus, your efficiency per square meter is increased.



Training of the Sales and Assembly Staff

Prior to opening, your sales and assembly team is provided with free training so that they offer service at Çilek standards. Following opening, such training is periodically given within the structure of Çilek Academy.



After-Sales Support Line

With the intent of enabling customers to reach outlets, get information about campaigns and product prices, request spare parts and perform warranty activation and lightening your workload, we offer Free After-Sales Support Line.



Requirements for Becoming a Dealer

  • Entrepreneurial spirit, hardworking and believing in Çilek.
  • Embracing and actively following the business.
  • A solution-focused approach that listens to the customer.
  • Experience in retailing and selling.
  • An operating capital of 150.000 – 300.000 Euro for initial investment (store, warehouse, fixture)
  • A store location of 200-400 sqm having adequate potential, heavy traffic and affordable rent cost.




Local Franchise Application

Personal Information

Store Information